PERSONALITY: THE LLOYD PRICE MUSICAL to play two concert performances at Southbank Centre
It has been announced that Personality: The Lloyd Price Musical in concert will be staged for two performances on 11 October at the Southbank Centre’s Queen Elizabeth Hall, starring Cedric Neal (Hadestown, Guys & Dolls) in the titular role.
Following a critically acclaimed run in Chicago and showcase in London last year, Personality: The Lloyd Price Musical makes its much-anticipated London stage debut.
The musical celebrates the life and career of Lloyd Price, known for hits like ‘Personality’, ‘Lawdy Miss Clawdy’, and ‘Stagger Lee’. Price was a pioneering figure in rock 'n' roll, becoming the first teenager to sell over a million records and founding his own label. His music and influence transcended race, inspired generations, and reshaped popular culture, with legends like Amy Winehouse, Elvis Presley, Aretha Franklin, Little Richard, Bruce Springsteen and Paul McCartney recording his work.
Cedric Neal said: “Lloyd Price's story is not just about his hits; it's about perseverance, talent, and the power of music to bring people together. I'm honoured to be a part of sharing his legacy with audiences”
Director Sheldon Epps said: “Almost everybody knows his music, but very few know his name. And even fewer know his story. PERSONALITY brings both to the stage, introducing the man who changed the world through his songs. He is a true unsung hero who influenced many generations on his own and touched the lives of many other great entertainers during his remarkable decades long career. It has been a great honor to bring his story to the stage, and audiences have responded with gratitude, enthusiasm and the desire to know even more about this wonderful artist.”
The creative team includes book writer and lead producer B. Jeffrey Madoff, composer and lyricist Lloyd Price, director Sheldon Epps, choreographer Edgar Godineaux, musical supervisor Shelton Becton, and UK casting director Pearson Casting.
For more info on Personality: The Lloyd Price Musical, please click here.
